Metaverse fashion platform House of Blueberry teamed up on Tuesday with Rebel Girls for an exclusive digital fashion experience.
Along with an exclusive digital fashion drop, the partnership will showcase immersive games, digital content, and a virtual launch party.
The partnership aims to promote female content creators, gamers, and XR fans, leveraging the Roblox metaverse platform. The House of Blueberry plans to host the vent at its Roblox shopping experience on Sunday, 25 June — two days before the Rebel Girls Level Up experience. The latter will open to the public on the 27th.
Female creators and gamers such as cSapphire, JennyBean, Jay-Ann Lopez, and others will provide content for the Rebel Girls experience.
Both the House of Blueberry and Rebel Girls will drop eight digital assets for their fashion collection for the event. Those seeking to purchase it can do so with Robux, monetising user-generated content (UGC).
super excited to announce I am officially in a book!! Rebel Girls Level Up 🤍
so honored to be part of this amazing project by @rebelgirlsbook
thank you for all your support, I would not be here without you🫶🏽🥹
pre-order below!! 💓💗💘💕💞 pic.twitter.com/apClmAmKRV
— cSapphire (@cSapphireCS) May 31, 2023
Rebel Girls will offer a teaser of its Level Up immersive experience via 11 stories from the upcoming release. Visitors can receive special badges for their attendance and interactions with UGC. They can also send “love notes” to other community members to drive engagement while on the platform.
Rebel Girls have collaborated in its first-ever metaverse experience, which it launched to cultivate fresh storytelling experiences.
Rebel Girls is a firm that commemorates female life stories with multi-platform content such as books, metaverse platforms, and online content. The brand has built a community of 23 million women across 100 countries.
Comments on Blueberry-Rebel Girls Partnership
Ashley Hopkins, Chief Creative Officer, House of Blueberry said that her company’s collaboration with Rebel Girls was “obvious.” The latter represented “everything we stand for as a company,” she added.
Hopkins continued,
“As a company founded and run primarily by women who identify as Rebel Girls, we love their messaging. This activation is all about encouraging every girl to be her best Rebel self.”
🧜♀️ Ariel’s Human Outfit (Live Action 2023) #TheLittleMermaid
💇♀️ Hair: @muemby
👗 Dress: @WearBlueberry
👕 Sleeves: @mikistuviox
👡 Shoes: @LilacBrush_📎 Outfit Link: https://t.co/8MuC2zr55R pic.twitter.com/FotRxKJDMc
— elomasi (@elomasiii) June 3, 2023
Additionally, Jes Wolfe, Chief Executive, Rebel Girls, said her brand was “ecstatic” to partner with the House of Blueberry. For its first-ever immersive experience, the two companies would “not only celebrate women in gaming, but the entire girl gamer community.”
She concluded,
“We hope that, like a lightning bolt, girls will be emboldened to light up the sky inside the House of Blueberry x Rebel Girls activation, and everywhere they go afterwards.”
House of Blueberry Interview
The news comes after XR Today interviewed Mishi McDuff, Founder and Chief Executive, House of Blueberry, for an interview on digital fashion.
In the June interview, she explained how digital fashion was more ‘sustainable, accessible, and scalable.’ Users were also not constrained by physical limitations for maximum creativity.
She added that metaverse-based activations socialised and developed community, building “brand affinity” for user bases, namely Gen Z.
Additionally, she said that it was important to “come from a place of being by and for female gamers.”
She concluded at the time: “They are a very underserved market, and I wanted to fill some of those gaps, such as the need for avatar skins that specifically appealed to women.”
