On August 8th, 2022, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM, is set to launch the first of its new curated NFT series ‘The Epic Road Trip’.
Following two successful NFT drops to date, the super sports car giant Lamborghini is ready to unleash an explosive NFT series, taking place over an 8-month period.
Packed with utility, each NFT is a 30-40 second animation with audio, and collectors will be invited to join ‘The Epic Road Trip’ to its completion in March 2023.
“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world,” said Christian Mastro, Marketing Director of Automobili Lamborghini. “Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream. NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”
In this latest Lamborghini NFT journey, four NFT drops will take place over four consecutive days, starting on Monday, August 8th on www.nft.lmborghini.com.
The first three days will see the open edition ‘Base NFT’ drops, followed by the ‘Rare NFT’ drop on day 4, of which there are only 63 in existence.
Each of the three open edition NFTs will be priced at $196.30, while the rare NFT will be priced at $1,963 – a nod to Lamborghini’s founding year of 1963.
Take note, the sale for each drop lasts for 24 hours and this pattern will repeat every month for 8 months, giving collectors the opportunity to acquire puzzle pieces along the way.
At the conclusion of the campaign, individuals who have acquired all the monthly NFTs, either the three regular NFTs or three regular plus the limited edition, will receive a special NFT.
“Lamborghini loyalists and cryptocurrency fans will be amazed by this next series of drops that culminate in a very special reveal next March,” said Christian Ferri, CEO of NFT PRO™, Lamborghini’s launch partner and expert in engagement with consumers of Web3. “We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection.”
As for the utility of the NFTs, all collectors will have priority access to future drops from Lamborghini, NFT PRO and INVNT.ATOM, as well as access to the invite only Discord channel of all three partners.
Moreover, those who collect the full set of open and rare NFTs will unlock additional, utilities, which include a special NFT reward.
The creative, strategy, design, content, and marketing communications for this latest curated collection from Lamborghini was led by INVNT.ATOM the global digital innovation division of INVNT GROUP.
Scott Cullather, President, and CEO of INVNT GROUP said, “Our previous collaboration with Lamborghini – auctioning off a 1:1 NFT attached to the last physical Aventador Coupé super sportscar – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We’re honored to grow our relationship with Lamborghini and to be partnering with NFT PRO to celebrate innovation and Lamborghini’s 1963 heritage.”
More utilities will be revealed in the coming weeks, so stay tuned!
Remember, the first drop takes place on Monday, August 8th at www.nft.lmborghini.com.
For more information on the drop, and all the exclusive video content, you can visit the website.
